Build the department. Unleash the team.

AI-powered sales & retention. Structure, coach, close, repeat.

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No credit card required · 14-day free trial · Setup in 5 minutes

Your sales team is flying blind

Reps lack efficiency

Without structure and real-time guidance, every call is a missed opportunity.

Managers can’t listen to every call

Quality control is impossible when you’re scaling.

Onboarding takes weeks

New reps need months to perform, costing you revenue every day.

Zero visibility on compliance

You have no idea if your team follows the process.

Suro turns your sales team into the best version of itself

Not a replacement. Not just a coach. A complete AI-powered operating system for your sales department.

Before

Prepare

AI brief, structured scripts, lead data

During

Coach

Live AI coaching, real-time objection handling, contextual tips

After

Analyze

Automatic scoring, AI feedback, compliance tracking

Features built for performance

Everything your sales department needs to perform at its best.

AI Live Coaching

Real-time AI assistance during every call, helping reps stay on script, handle objections, and close deals with confidence.

  • Real-time suggestions during calls
  • Smart objection handling with AI-powered responses
  • Contextual tips based on your script and product knowledge
  • AI Lookup: instant information retrieval during conversations

How it works

1

Sign up

Create your account in 2 minutes

2

Build

Describe your product and sales process, AI generates your first script

3

Invite

Add your reps, they get an email invitation

4

Coach

Reps start their calls with AI coaching activated

Pricing

Simple, transparent pricing. Start free, scale as you grow.

Starter

79/seat/mo
2,000 credits/mo
3,000 min/mo
Up to 5 seats
1 dept
3 campaigns
  • AI Live Coaching
  • Call Feedback (Simplified)
  • Training Quizzes
  • Leaderboard
  • Objection Bank
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Popular

Professional

119/seat/mo
5,000 credits/mo
7,000 min/mo
3 – 20 (min 3) seats
2 depts
10 campaigns
  • Everything in Starter
  • Complete Call Feedback
  • Pre-Call AI Brief
  • All Training Types
  • Multi-department
  • Performance Reports
  • Behavioral Alerts
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Enterprise

169/seat/mo
10,000 credits/mo
15,000 min/mo
10 – 50 (min 10) seats
2 depts
Unlimited campaigns
  • Everything in Pro
  • AI Tuning
  • AI Prompts Editor
  • Cost Dashboard
  • Access Control
  • Document Export
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All plans include a 14-day free trial. No credit card required.

Credit Packs

Every AI action (coaching, call analysis, training) consumes credits from your plan. Need more? Buy a one-time pack — credits are added instantly and never expire.

2,000 credits
59
Popular
10,000 credits
249
Best value
25,000 credits
499

Need more credits? Top up anytime. Credits never expire.

Who is Suro for?

Sales Teams

B2B acquisition, outbound prospection

Retention Teams

Customer retention, churn prevention, win-back

Industries

Insurance, Energy, Telecom, SaaS, Financial Services

Team Sizes

From 2 to 50+ sales reps

The results speak for themselves

+40%
script compliance

Reps follow the process with real-time guidance

3x
faster onboarding

New reps perform in days, not months

10+
hours saved/week

Managers stop manually reviewing every call

100%
call visibility

Every call scored, analyzed, tracked

Enterprise-grade security

GDPR-ready Infrastructure
EU Data Hosting
End-to-end Encryption
Multi-tenant Isolation
Role-based Access Control

Frequently asked questions

Ready to transform your sales team?

Start your free trial or get in touch

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