Terms of Service

By creating an account, signing in, or otherwise using Suro (the "Service"), you agree to these Terms of Service ("Terms") and to our Privacy Policy. If you use Suro on behalf of an organization, you represent that you have authority to bind that organization to these Terms, and "you" refers to both you personally and that organization.

If you do not agree to these Terms, do not use the Service.

Suro is an AI sales coaching platform operated from Israel.

Domain: getsuro.io
Contact: amiel@getsuro.io

For any legal request, privacy request, contractual matter, or to receive a Data Processing Agreement (DPA) or Design Partner agreement, contact us at amiel@getsuro.io.

Suro is an AI sales coaching platform that provides decision-tree script authoring, real-time call coaching, call transcription and analysis, training quizzes, manager dashboards, and CRM integration. The exact features available to you depend on your plan and on which features are enabled at any given time.

We may add, modify, or remove features at any time. We will give reasonable notice for changes that materially reduce the value of the Service to you.

• You must provide accurate information when creating an account.
• You are responsible for maintaining the security of your login credentials. Use a strong password and enable two-factor authentication where offered.
• Account administrators manage user access within their organization. Each user seat corresponds to one individual.
• Sharing login credentials between multiple individuals is not permitted.
• We may suspend or terminate accounts that violate these Terms or that we reasonably believe pose a security risk, with notice where reasonably possible.

• Suro currently operates as a free beta for Design Partners. Some users may have access to paid plans during this beta phase. The terms below apply when a paid plan is in effect.
• Paid plans are billed monthly or annually, on a per-seat basis.
• Prices and currencies are shown in the billing dashboard.
• Payment is processed by LemonSqueezy (Merchant of Record). By subscribing, you also agree to their terms of service. Suro never sees or stores your payment card details.
• Free trials, if any, are listed in the billing dashboard. No automatic charge occurs at the end of a trial unless explicitly indicated.
• Subscriptions renew automatically at the end of each billing cycle. You may cancel auto-renewal at any time from your billing dashboard — your access continues until the end of the current paid period.
• Refunds: outside of statutory rights (e.g. EU 14-day right of withdrawal where applicable), refunds are handled on a case-by-case basis. Email amiel@getsuro.io.

• Each subscription plan includes a monthly allocation of AI credits, pooled at the organization level.
• Credits are consumed when AI-powered features are triggered (coaching, transcription, analysis, training generation, etc.). The credit cost per feature is shown in the app.
• Unused credits do not roll over to the following month.
• Additional credit packs can be purchased separately and are available immediately upon payment.
• We may adjust credit costs per feature to reflect changes in underlying AI provider pricing or to balance abuse, with reasonable notice.

As between you and Suro, you retain all rights, title and interest in and to the content you upload, generate, or otherwise make available through the Service, including leads, scripts, transcripts, training materials, team data and AI-generated outputs (collectively, "Customer Content"). You grant Suro a limited, non-exclusive, worldwide, royalty-free license to host, store, process, transmit and otherwise use Customer Content solely as necessary to provide and operate the Service for you, to address support requests, and to enforce these Terms. Suro does not use Customer Content to train its own or any third party's machine-learning models — see Privacy Policy §4.

You represent and warrant that you have all rights, consents and authorisations required under applicable law to upload Customer Content and to instruct Suro to process it on your behalf, including, where applicable, valid notice and consent under telecommunications, call-recording and data-protection laws of the jurisdictions where you, your employees and the data subjects are located. Where Customer Content includes personal data subject to data-protection laws (such as the EU General Data Protection Regulation), you act as data controller and Suro acts as data processor; a Data Processing Agreement is available on request at amiel@getsuro.io.

You agree NOT to:

• Use the Service for any unlawful purpose, including illegal sales practices, deceptive marketing, harassment of contacts, or violation of telemarketing, do-not-call, or anti-spam laws.
• Attempt to reverse-engineer, decompile, or extract the source code of the platform, except as permitted by mandatory law.
• Circumvent usage limits, rate limits, AI credit limits, access controls, or security measures.
• Resell, sublicense, or redistribute the Service without written authorization.
• Upload content that is illegal, defamatory, infringing on third-party rights, or that contains malware.
• Use the Service to harass, mislead, or defraud customers, leads, employees, or any individuals.
• Use the Service to make automated calls, spam dialing, or other activities that you would not be willing to identify as your own to a regulator.
• Probe, scan, or test the vulnerability of the Service or any sub-processor without prior written permission. Responsible disclosure to amiel@getsuro.io is welcomed.

We may suspend or terminate accounts that violate these provisions, with or without notice depending on severity.

The Service is currently provided in early access. While we use reasonable efforts to maintain availability and continuity, we do not guarantee uninterrupted access, error-free operation, or freedom from data loss. Scheduled maintenance and material outages will be communicated where reasonably possible.

Support is provided via email at amiel@getsuro.io. Response times are not guaranteed and may vary.

We are not liable for disruptions caused by third-party providers, network conditions, force majeure events, or other circumstances beyond our reasonable control. We reserve the right to modify, suspend, add, remove, or discontinue any part of the Service at any time, with reasonable notice for changes that materially affect paying customers.

Please read our Privacy Policy at /privacy-policy for full details on how we collect, process, store, and protect your data. Key points:

• Application and database are hosted on Railway in the United States (us-west region). Transfers from the EU/EEA are governed by Standard Contractual Clauses (SCC). A migration to an EU region is planned.
• Tenant data is logically isolated by tenantId scoping at the application layer.
• All connections are encrypted in transit (TLS 1.2+) and the database is encrypted at rest.
• No audio recordings are stored — only text transcripts.
• AI providers are contractually configured for zero-data-retention and do not train on your content.

For Design Partners and EU customers, a Data Processing Agreement (DPA) is available on request.

To the fullest extent permitted by applicable law, the Service and all related content, including any AI-generated outputs, are provided on an "as is" and "as available" basis, without warranties or representations of any kind, whether express, implied, statutory or otherwise, including, without limitation, any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, completeness, reliability, security, availability, or that the Service will meet your requirements or operate without interruption or error.

AI-generated outputs (including but not limited to scripts, coaching prompts, summaries, transcripts, analyses, scores, and quizzes) are produced by probabilistic models that may, from time to time, generate inaccurate, incomplete, or otherwise inappropriate results. Such outputs are provided for informational and operational support purposes only, do not constitute professional, legal, regulatory, financial, medical, or other expert advice, and must be reviewed by a competent human before being relied upon for any decision.

Some jurisdictions do not permit the exclusion of certain implied warranties or statutory rights. In those jurisdictions, the foregoing exclusions apply only to the maximum extent permitted by applicable law, and any warranty or statutory right that cannot lawfully be excluded continues to apply for the minimum period required by such law.

To the fullest extent permitted by applicable law, in no event shall Suro, its founders, employees, contractors, agents, affiliates, or successors be liable for any indirect, incidental, special, consequential, exemplary or punitive damages of any kind, including without limitation loss of profits, loss of revenue, loss of business opportunity, loss or corruption of data, loss of goodwill, or business interruption, whether based on contract, tort (including negligence), statute, or any other legal theory, and whether or not Suro has been advised of the possibility of such damages.

Suro's total aggregate liability for any and all claims arising out of or relating to the Service or these Terms, regardless of the form of action, shall not exceed the greater of (i) the total amounts actually paid by you to Suro for the Service during the twelve (12) months immediately preceding the event giving rise to the claim, or (ii) one hundred euros (€100). For periods during which the Service is provided to you free of charge, Suro's aggregate liability shall not exceed one hundred euros (€100).

Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable mandatory law, including, where applicable, liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, gross negligence, or willful misconduct.

You agree to defend, indemnify and hold harmless Suro and its respective officers, employees, contractors, agents, affiliates and successors from and against any and all third-party claims, damages, liabilities, costs and expenses (including reasonable attorneys' fees) arising out of or relating to (a) your breach of these Terms, (b) your violation of any applicable law or regulation, (c) any content you upload, transmit, or otherwise make available through the Service, including any breach of third-party rights, privacy laws, or call-recording or telecommunications laws, and (d) your use of, or reliance upon, any AI-generated output produced by the Service. Suro will provide reasonable notice of any such claim and reasonable cooperation in its defense at your expense.

You may stop using the Service at any time and may cancel the auto-renewal of any paid plan from the billing dashboard. Suro may suspend or terminate your access to the Service, in whole or in part, if you breach these Terms, if Suro is required to do so by law, or if your continued use creates a reasonable risk of harm to the Service, to Suro, or to other users; where reasonably practicable, Suro will provide notice and a reasonable opportunity to cure. Upon termination, your data is retained for a 30-day restoration buffer and is then deleted in accordance with the Privacy Policy, unless you have requested immediate deletion or export beforehand.

Sections 7, 11, 12, 13, 16 and 17 survive any termination or expiration of these Terms.

We may modify these Terms from time to time. Material changes will be communicated by email or in-app notification at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance. If you do not agree, stop using the Service before the effective date.

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-laws principles. The competent courts of Tel Aviv-Jaffa, Israel have exclusive jurisdiction over any dispute arising from or related to these Terms or the Service.

If you are a consumer based in the European Union, the United Kingdom, or another jurisdiction with mandatory consumer-protection laws, you retain the protections of the laws of your jurisdiction that cannot be waived by contract.

For Design Partners and business customers, an alternative governing-law clause may be negotiated bilaterally as part of the engagement.

These Terms, together with the Privacy Policy and any separately executed Data Processing Agreement, order form, or Design Partner agreement, constitute the entire agreement between you and Suro regarding the Service and supersede any prior or contemporaneous understandings on the same subject. If any provision of these Terms is held to be unenforceable, the remaining provisions shall remain in full force and effect. No failure or delay by Suro in exercising any right or remedy shall operate as a waiver of such right or remedy. You may not assign or transfer these Terms or any of your rights or obligations hereunder without Suro's prior written consent; Suro may assign these Terms to any affiliate or successor in connection with a reorganisation, merger, or transfer of substantially all of its assets, with notice to you. Neither party shall be liable for any failure or delay in performance caused by circumstances beyond its reasonable control. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties.

For questions about these Terms or the Service:

amiel@getsuro.io