Terms of Service

By creating an account or using the Suro platform ("Service"), you agree to these Terms of Service. If you are using Suro on behalf of a company or organization, you represent that you have the authority to bind that entity to these terms.

Suro is an AI-powered sales coaching platform. We provide tools for call analysis, AI-driven training, team performance tracking, and sales workflow management. Features available to you depend on your subscription plan.

• You must provide accurate information when creating an account.
• You are responsible for maintaining the security of your login credentials.
• Account administrators manage user access within their organization. Each user seat corresponds to one individual.
• Sharing login credentials between multiple individuals is not permitted.
• We reserve the right to suspend accounts that violate these terms.

• Suro offers paid subscription plans billed monthly or annually, on a per-seat basis.
• All prices are in euros (€) and exclude applicable taxes unless stated otherwise.
• Payment is processed by our billing partner, LemonSqueezy. By subscribing, you also agree to their terms of service.
• New accounts receive a 14-day free trial. No payment is required during the trial, and no automatic charges occur at the end of the trial.
• Subscriptions renew automatically at the end of each billing cycle (monthly or annual). You may cancel auto-renewal at any time from your billing dashboard — your access continues until the end of the current paid period.
• Refunds are handled on a case-by-case basis — contact us at billing@suro.ai.

• Each subscription plan includes a monthly allocation of AI credits, pooled at the organization level.
• Credits are consumed when using AI-powered features (coaching, transcription, analysis, training generation).
• Unused credits do not roll over to the following month.
• Additional credit packs can be purchased separately and are available immediately upon payment.
• We reserve the right to adjust credit costs per feature to reflect changes in underlying AI provider pricing.

• You own your data. All content you upload or generate through Suro (call recordings, transcriptions, training materials, team data) remains your property.
• We do not access, use, or share your content for any purpose other than providing the Service to you.
• You grant us a limited license to process your content solely to deliver the features you use (e.g., transcribing calls, generating AI coaching feedback).
• You are responsible for ensuring you have the necessary rights and consents to upload content — including recordings of calls with third parties, in compliance with applicable laws.

You agree not to:

• Use the Service for any unlawful purpose or in violation of applicable regulations.
• Attempt to reverse-engineer, decompile, or extract the source code of the platform.
• Circumvent usage limits, access controls, or security measures.
• Resell, sublicense, or redistribute the Service without written authorization.
• Upload content that is illegal, harmful, or infringes on third-party rights.
• Use the platform to harass, mislead, or defraud customers or any individuals.

• We aim to keep the platform available 24/7, but we do not guarantee uninterrupted access. Scheduled maintenance will be communicated in advance when possible.
• Support is provided via email. Response times depend on your subscription plan.
• We are not liable for disruptions caused by third-party providers, force majeure, or circumstances beyond our reasonable control.

We take data security seriously. Please refer to our Privacy Policy for full details on how we collect, process, and protect your data. Key points:

• Data is hosted in the EU on infrastructure with industry-standard certifications.
• Tenant data is logically isolated — your data is never accessible to other customers.
• All connections are encrypted in transit and data is encrypted at rest.

To the maximum extent permitted by law:

• Suro is provided "as is" without warranties of any kind, express or implied.
• We are not liable for indirect, incidental, or consequential damages arising from your use of the Service.
• Our total aggregate liability is limited to the amount you paid for the Service in the 12 months preceding the claim.
• AI-generated content (coaching suggestions, training materials, call analysis) is provided for informational purposes. It should not be treated as professional, legal, or financial advice.

• You may cancel auto-renewal at any time. Access continues until the end of your current billing period.
• We may suspend or terminate your account if you violate these terms, with notice when reasonably possible.
• Upon termination, your data is retained for 30 days, after which it is permanently deleted. You may request an export before deletion.

We may modify these terms from time to time. Material changes will be communicated via email or in-app notification at least 15 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance.

These terms are governed by and construed in accordance with the laws of the State of Israel. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the competent courts in Tel Aviv-Jaffa, Israel.

For questions about these terms:

legal@suro.ai